What is Digital 4 Color Process Printing or Full Color Printing?

What is Digital 4 Color Process Printing (or Full Color Printing)?

Full color printing offers premium quality prints at affordable rates. The emergence of digital four color process printing has substantially reduced printing time and cost. This technology is extensively used for large-scale reproduction of prints for business purposes.

How the Full Color Printing Process Works

Full color printing process utilizes four ink colors, three primary colors (red, green, and blue) plus black. The subtractive primaries, cyan, magenta and yellow, are the colors used for process printing, since they combine any two primary colors. This color scheme is called CMYK (where K corresponds to black).

Traditional four color printing process involves photographing the image through primary color filters. The positive of a photograph using red filter will eliminate red tones from the original image. This process is then repeated with green and blue filters as well. It results in positives of the original image in subtractive colors, i.e. CMYK. This process is called color separation. It helps in creating printing plates for the purpose of actual production.

Digital Full Color Printing Process

With technological advancement, the concept of digital full color printing emerged. Since most of the designing is done with computer applications, this digital printing technology allows taking quicker prints. Digital printing does not involve printing plates and wet print colors, but dry ink cartridges.

Digital full color printing allows quick color correction and greater control over the final print. It offers tremendous scope for customization as well.

Full Color Printing Process for Business Promotions

Full color printing process allows great precision in color reproduction. This printing process helps in accentuating creative aesthetics of a design. With the full color printing process, users can be assured of obtaining fine digital prints.

Digital full color printing process offers several advantages over other conventional printing processes. It takes considerably lesser time for reproducing prints. Unlike litho printing, this computer-based printing technology enables taking several prints of a design with a single command. Digitalization of the full color printing process has eliminated several technical aspects of printing technology.

Furthermore, it offers print quality that is comparable to litho press, at far lesser prices. The overall cost per print can reduce further with an increase in print quantity. For e.g.: 200 prints of a sales brochure using the conventional printing method may cost $800; however with digital full color printing process, the same will cost only $300 to $400. Thus, full color printing process offers maximum returns using minimum time and cost.

With reduction in the cost of computers and printing ink, several printers offer digital 4 color process printing technology. US-based 4cMagnets utilizes digital full color process printing to create printed photo magnets and magnetic photo frames, among other products.

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